Your customers are moving to AI search. Is your business ready?
Search has shifted to conversation. Maximize your AI visibility and ensure brand safety with AI risk audits that reveal exactly when models like ChatGPT are hallucinating your sustainability story.
Ready when you are.
The Shift to AI
While you monitor Google, your customers are trusting AI
For 20 years, you fought for the top spot on a search results page. But in 2026, the battleground has moved. Your customers aren’t just “Googling” anymore—they are having conversations with AI agents that may be leading them to your business…or your competitors.
Skyrocketing Adoption
Growing by 35% in one year
Shopping is now the third most common use for Generative AI. Your customers aren’t just chatting; they are deciding what to buy before they ever click a link.
Increasing Trust
Trusting for purchase decisions
60% of shoppers trust AI recommendations more than ads or traditional search. They see AI as a neutral expert and if that expert is missing or misrepresents your products or solutions…it may cost your business.
How it works
Improving the visibility and reputation of your business in AI
Three steps to audit, verify, and optimize your presence.
Stress Test
We don’t just ask once. We deploy AI to run Monte Carlo simulations of customer conversations, testing how your brand and product messaging appears across ChatGPT, Gemini, and Claude.
Diagnosis
We analyze the data to find hallucinations (false info), omissions (missing info), and sentiment gaps—showing you exactly where the AI is helping or failing your brand.
Fix
We provide the semantic data strategy and content fixes to teach the models the truth, ensuring your brand, messaging, and sustainability claims are cited accurately.
Uses Cases
The more unique your story, the harder it is for AI to tell
LLMs default to the average. Don’t let your specific differentiators get lost in the noise
Mission & Principles
You spend years infusing your specific ethical standards into your supply chain. But to a generic AI model, “Ethically Sourced” and “Fair Trade” are often conflated.
We ensure your specific framework—whether it’s regenerative agriculture or equitable hiring—is distinct and accurately defined in the model’s memory.
Impact & ESG Reporting
Your annual Sustainability Report is likely a dense PDF. Most AI agents struggle to “read” inside these files, meaning your biggest wins (like reaching Net Zero) are often invisible to the searcher.
We extract these hard-won facts from your reports and structure them as machine-readable data, so AI agents can quote your accomplishments as fact.
Third-Party Certifications
A “B-Corp” or “Leaping Bunny” logo on your website footer acts as a trust signal for humans, but it’s often just an image to an AI.
We validate these credentials in the Knowledge Graph, transforming them from a static image into a verified “trust signal” that AI models prioritize in their rankings.
About Us
We believe the good guys deserve to be found
We started our journey building digital communities for the circular economy, connecting conscious consumers with local, sustainable businesses. We saw firsthand how hard ethical brands work to maintain their standards—from fair trade sourcing to B-Corp certifications. But as the internet shifts from search engines to AI agents, we realized that brand safety and nuanced messaging were becoming the first casualties.
We built this consultancy to ensure that the depth of your mission isn’t lost in the transition. We combine deep sustainability roots with enterprise cloud expertise to help principled businesses win in the age of AI.
Solutions
Get Started Today
We are currently offering a limited number of free AI audits to qualified businesses. We can also consult with you for a customizable audit and provide fixes to address identified gaps.
Standard Audit
Priced per Audit
For brands ready to see how AI is representing their story — with a zero-commitment trial offer.
What’s Included:
Single-Prompt Stress Test
Tested on Gemini
Brand Hallucination Check (Pass/Fail)
Basic Sentiment Score
Brief Feedback Call
Customizable Audit
Priced per Audit
For marketing leaders who need rigorous, defensible data to build a strategy.
What’s Included:
Monte Carlo Simulations
Tested on GPT-4, Gemini & Claude
Competitor Share-of-Voice Analysis
Specific “Nuance” Testing (Ethics/Certifications)
30-Minute Strategy Debrief
Full Optimization
Pricing Based on Scope
For teams that want quarterly AI audits and to fix identified AI visibility and accuracy gaps.
What’s Included:
Everything in Customizable Audit
JSON-LD/Schema Markup Repair
Knowledge Graph Entity Submission
Sustainability Report Data Structuring
Quarterly Re-Audits & Monitoring
Dedicated Support
FAQ
Frequently Asked Questions
From setup to support, here are the answers you need to launch faster with confidence.
How is this different from SEO or Generative Engine Optimization (GEO)?
Standard SEO optimizes for clicks. Whether you call it Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO)—they just want your brand to show up. We optimize for integrity. For ethically minded businesses, “being found” isn’t enough if the AI hallucinates your supply chain data or fails to cite your certifications.
We don’t just try to “rank”; we structure your semantic data so that AI models are forced to describe your mission, sustainability, and ethics accurately.
Why does ChatGPT give different answers when I search for my brand?
Because Generative AI is probabilistic, not a static database.
Unlike a Google search that retrieves a fixed file, AI models generate a new answer every time based on randomness and context. This means your single search is just a “snapshot”—an anecdote, not data.
To see the full picture, our audits run thousands of simulations (Monte Carlo tests) to reveal the statistical probability of how your brand appears across all potential customer conversations, rather than just the one version you happened to see.
How do I fix AI hallucinations and inaccurate data about my company?
We identify the source of the error. Often, AI gets your story wrong because your “truth” is trapped in unreadable formats like PDFs or generic website copy. We fix this by converting your core differentiators—like your Impact Report or B-Corp status—into structured data (JSON-LD/Schema) and submitting them to the Knowledge Graph. This creates digital “guardrails” that guide the AI toward the truth.
Why is AI visibility critical for sustainable and ethical brands?
If you compete solely on price or convenience, standard SEO or GEO tools are likely enough. But if you compete on trust, nuance, or standards (e.g., Fair Trade, organic, locally sourced, ethical labor), this is critical. The more complex your story, the higher the risk that AI will “flatten” or misrepresent it.
Can you guarantee that the AI will always describe my business perfectly?
We deal in probability, not certainty. Because Generative AI is creative, it acts more like an improvisational actor than a database—it will rarely repeat the exact same script twice. Our goal isn’t to script the AI (which is impossible); our goal is to anchor it. By establishing a machine-readable “Source of Truth” for your brand, we make it mathematically far more likely that the AI will retrieve your verified facts (certifications, impact data) rather than hallucinating generic answers.
In other words, we can’t control the dice, but we can help load them in your favor.
Your mission is too important to be hallucinated
Don’t let generic AI summaries flatten your hard work. Join the pilot program today to audit your signal and protect your reputation.