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FAQ
Frequently Asked Questions
From setup to support, here are the answers you need to launch faster with confidence.
How is this different from SEO or Generative Engine Optimization (GEO)?
Standard SEO optimizes for clicks. Whether you call it Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO)—they just want your brand to show up. We optimize for integrity. For ethically minded businesses, “being found” isn’t enough if the AI hallucinates your supply chain data or fails to cite your certifications.
We don’t just try to “rank”; we structure your semantic data so that AI models are forced to describe your mission, sustainability, and ethics accurately.
Why does ChatGPT give different answers when I search for my brand?
Because Generative AI is probabilistic, not a static database.
Unlike a Google search that retrieves a fixed file, AI models generate a new answer every time based on randomness and context. This means your single search is just a “snapshot”—an anecdote, not data.
To see the full picture, our audits run thousands of simulations (Monte Carlo tests) to reveal the statistical probability of how your brand appears across all potential customer conversations, rather than just the one version you happened to see.
How do I fix AI hallucinations and inaccurate data about my company?
We identify the source of the error. Often, AI gets your story wrong because your “truth” is trapped in unreadable formats like PDFs or generic website copy. We fix this by converting your core differentiators—like your Impact Report or B-Corp status—into structured data (JSON-LD/Schema) and submitting them to the Knowledge Graph. This creates digital “guardrails” that guide the AI toward the truth.
Why is AI visibility critical for sustainable and ethical brands?
If you compete solely on price or convenience, standard SEO or GEO tools are likely enough. But if you compete on trust, nuance, or standards (e.g., Fair Trade, organic, locally sourced, ethical labor), this is critical. The more complex your story, the higher the risk that AI will “flatten” or misrepresent it.
Can you guarantee that the AI will always describe my business perfectly?
We deal in probability, not certainty. Because Generative AI is creative, it acts more like an improvisational actor than a database—it will rarely repeat the exact same script twice. Our goal isn’t to script the AI (which is impossible); our goal is to anchor it. By establishing a machine-readable “Source of Truth” for your brand, we make it mathematically far more likely that the AI will retrieve your verified facts (certifications, impact data) rather than hallucinating generic answers.
In other words, we can’t control the dice, but we can help load them in your favor.
Your mission is too important to be hallucinated
Don’t let generic AI summaries flatten your hard work. Join the pilot program today to audit your signal and protect your reputation.