Author: Jay Juntti
-

Ethical Brand Visibility: Closing the Gap for Purpose-Driven Companies
For the last 20 years, the goal of digital marketing for ethical brand visibility was simple: Ranking. If you were on Page 1 of Google, you won. Even if you were result #4 or #5, users would still see your name, click your link, and read your story.
-

AI and Sustainability Reports: Why PDFs Are the Dangerous “Silent Killer” of Visibility
You spent six months and significant budget auditing your supply chain, verifying your carbon offsets, and designing a beautiful 80-page Impact Report. But there is a problem. The standard format for ESG, ethics, or sustainability reports—the PDF—is essentially ‘dark matter’ to Large Language Models (LLMs) like ChatGPT and Claude. When it comes to AI and…
-

Monte Carlo Simulation in Marketing: A Guide to Better AI Search Visibility
Most marketing teams consider AI to be a search engine. They type in a prompt—”What are the best sustainable coffee brands?”—and they accept the answer as fact without realizing the value of a Monte Carlo simulation in marketing. If their brand appears, they celebrate. If it doesn’t, they panic.